Aunt betty was a gem... Her enthusiasm and wit were
legendary – and her puddings were out of this world!

This inspired the creation of a range of traditional quality products under the Aunt Betty's name including; Creamy Rice, Fruit Snacks, Yorkshire Puddings and Christmas Puddings and Tarts.


Fred Willets decided that his sister, ‘Aunt Betty Cole’, made the best steamed puddings and it was necessary for many more people to be able to enjoy these. So in 1996 Aunt Betty’s Traditional Steamed puddings were launched in the New Zealand market, quickly becoming New Zealand’s favourite steamed pudding and remaining in this position today.

New Zealand Customer Services

0800 426 735

Australian Customer Services

1800 280 001

PO Box 112-141, Penrose,
Auckland 1642 New Zealand